KEEN — broker.com
The right goods, the right markets. KEEN Broker — independent trade brokerage for FMCG, CPG and beverage brands: sourcing, distribution, Amazon marketplaces and market entry.
An independent brokerage of one. Sourcing, distribution and cross-border deals — across categories, across continents.
What KEEN does
Four things, done properly.-
01
Sourcing
Hand-picked suppliers in Europe, Asia and the Americas — vetted in person, not by catalogue.
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02
Distribution
Goods placed with the distributors and retail networks that actually move volume.
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03
Deal structuring
Terms, logistics, documents and payment routes handled end to end.
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04
Market entry
An honest read of a new market before capital is committed to it.
Amazon & marketplaces
Four countries. Three ways to sell.Marketplaces covered
- United States amazon.com
- Canada amazon.ca
- UAE — Dubai amazon.ae · noon
- Saudi Arabia amazon.sa · noon
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01Managed account
Amazon account management
Day-to-day operation of a seller account in all four countries — or in the one that matters first. The account stays the brand's; KEEN runs it.
- Listings, A+ content, localisation
- Advertising, pricing, Buy Box
- Stock planning and FBA inbound
- Account health, cases, compliance
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02Seller of Record
Sell through KEEN's account (SoR)
For brands with no company in the US or the Gulf: goods are sold through KEEN's own registered account. KEEN is the seller and importer of record — registration, duties, VAT and local paperwork sit on this side.
- No local entity required
- Import, customs and VAT handled
- Listings stay under your brand
- Weeks to launch instead of months
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03Consignment
Consignment with fulfilment partners
Stock is held by warehouse and fulfilment partners, sold from the account and settled after it sells. Capital stays in production, not in a container waiting on an account review.
- Storage with 3PL partners
- Prep, labelling, FBA inbound
- Settlement after the sale
- Joint work with fulfilment partners
How KEEN works
Four principles, no exceptions.-
Discretion
Counterparties, margins and intentions stay inside the practice.
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Speed
One decision-maker. No committees, no layers, no waiting.
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Network
Two decades of relationships, built one handshake at a time.
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Selection
Every deal is checked before it moves. The ones that do not hold up are turned down — that filter is the service.
Brands at work
Selected work — hover for colour.-
SAMAI RUM Kampot pepper rum -
Limonati by BORJOMI Adjarian mandarin
Owner & principal contact
About
KEEN is one desk — Andrey Ivanov, owner of the practice and the person on the deal from first call to final delivery.
More than 15 years with FMCG and CPG brands: international markets, ecommerce, analytics, partner contracts.
When a deal is wrong, it is said early. That is cheaper for everyone.
Start a conversation
A short note about what is available, or what is needed, is enough.