KEEN — broker.com
KEEN — independent trade brokerage for FMCG, CPG and beverage brands: sourcing, distribution, cross-border deals and market entry
The right goods, the right markets.
An independent brokerage of one. Sourcing, distribution and cross-border deals — across categories, across continents.
What KEEN does
Four things, done properly.-
01
Sourcing
Hand-picked suppliers in Europe, Asia and the Americas — vetted in person, not by catalogue.
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02
Distribution
Goods placed with the distributors and retail networks that actually move volume.
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03
Deal structuring
Terms, logistics, documents and payment routes handled end to end.
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04
Market entry
An honest read of a new market before capital is committed to it.
How KEEN works
Four principles, no exceptions.-
Discretion
Counterparties, margins and intentions stay inside the practice.
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Speed
One decision-maker. No committees, no layers, no waiting.
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Network
Two decades of relationships, built one handshake at a time.
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Selection
Every deal is checked before it moves. The ones that do not hold up are turned down — that filter is the service.
Brands at work
Selected work — hover for colour.-
SAMAI RUM Kampot pepper rum -
Limonati by BORJOMI Adjarian mandarin
Owner & principal contact
About
KEEN is one desk — Andrey Ivanov, owner of the practice and the person on the deal from first call to final delivery.
More than 15 years with FMCG and CPG brands: international markets, ecommerce, analytics, partner contracts.
When a deal is wrong, it is said early. That is cheaper for everyone.
Start a conversation
A short note about what is available, or what is needed, is enough.